The Samsung Galaxy Store + Galaxy Themes teams wanted to boost engagement and active users to the platform. The solution? An engagement hub with incentivized activities utilizing multiple channels and games to drive excitement.
Drives the consumer to return
Learn & Share
An opportunity to educate and gain additional users
Your Galaxy, Your Way is a one-stop shop for learning all that the Galaxy Store and Themes have to offer, all while earning entries to win some awesome prizes. The core value prop of Galaxy Themes is allowing consumers to customize their phone, using wallpapers, icons, fonts and more, to truly reflect their personality and needs. The campaign logo was designed to show and emphasize the personalization power the consumer has over their Galaxy device.
Another opportunity to win, while valuable data is collected
An engaging experience that drives users to download personalized themes
Subtle animations throughout provide a nice surprise and delight for users.
Creative Directors: Mike Leser, Kinley Clifford
Copywriter: Janelle Witting
Creative Support: Matt Christ
Animations: Aaron Kirby