Samsung Rewards
Key VisuaL
The ask
When Samsung Rewards launched in November 2016, it was a simple rewards program housed in Samsung Pay. Users earned points for making transactions with the mobile wallet and redeemed them for an instant win game play or toward products in the Rewards catalog. Over the next three years, the Rewards program evolved into an overarching loyalty program for all of Samsung, integrating into eComm purchases and other apps such as Samsung Health and the Galaxy Store. The task was to recreate a key visual that reflected the new possibilities of Rewards and the ways users could engage with Samsung.
Before
The key visual focused only on the prizes users could earn or win through Samsung Rewards.
Ideation
A glimpse into my creative process
Final
The final deliverable was two key visuals. Both were modular in design so they could be easily adjusted to fit multiple placements, from mobile banners to email to print and beyond.
Creative Director: Mike Leser
Copywriter: Janelle Witting